Our CMS is SEO friendly and we want to make sure you are aware of all the
excellent tools it provides.
Friendly URLs
Every time you create a
new page, blog post, or calendar event, the system creates an SEO
friendly URL that is the same as the title of your page, blog post or
event. You can edit the friendly URLs however you wish, giving you
ultimate control over the keywords included in your URLs.
Custom meta content
You
can easily add and edit meta keywords and descriptions for all pages in
your site. Just click on "page settings" and choose the advanced tab.
Remember that the description meta tag controls the content that shows
up in the search engine results page on many search engines.
XML sitemaps
Our CMS automatically generates an XML sitemap that is updated whenever you
make changes to your site structure. If you use Google's webmaster
tools or other applications to help you with your search engine
optimization, you can provide this sitemap to the search engines to
assist them with indexing your site. The address of your XML sitemap is
simply [yourdomain]/sitemap.aspx.
Friendly sitemaps
Our CMS also automatically creates a friendly sitemap that you can promote to
your visitors as a place to find links to all of the content on your
site. Including a link to your sitemap in the footer or elsewhere on
your site will help search engines find the sitemap and, in turn, find
links to all of your public pages. It's just another layer that can add
to the SEO mix, as well as providing a friendly user experience. Your
friendly sitemap can be found at [yourdomain]/sitemap.
301 redirects
301
redirects are the best and most SEO friendly way to redirect traffic
from one URL to another. It is wise to use 301 redirects any time you
change the URLs for content on your site, especially when you are
moving a new site onto the CMS. 301 redirects make sure the search
engines can find your content in its new location. Without them, search
engines simply see that your old URLs no longer work and drop them from
their rankings. The CMS's built-in 301 redirect manager lets you
manually create redirects as well as importing a sitemap to create
batches of redirects from a previous site.

Primary domains
The system also lets you specify a primary domain and uses domain-level 301
redirects to force all traffic to the primary domain. This applies even
to www and non-www versions of the same domain, which search engines
often view as separate. Choosing one domain as primary helps you avoid
"duplicate content" penalties and also ensures that you primary domain
captures the value of all inbound links to your site. Choose a primary
domain by selecting the radio button next to your domain in My Website
-> Settings.
Robots.txt
Robots.txt is a
file used to direct web robots, wanderers, crawlers, and spiders on how
they should or should not index your site. Our CMS gives you full
control to add content to your site's robots.txt file. Simply visit My
Website -> Settings and click on the "Advanced" tab.
Easy Google analytics integration
Google
Analytics offers a free way to get comprehensive stats about your
website traffic. Because you have full access to the HTML of your site,
it is easy to add the Analytics scripts to your CMS sites. Simply
visit My Website -> Designs and edit your design to drop the script
onto each of your HTML template files.
Posted on
Sat, January 16, 2010
by Crystal Kelly
filed under